Nominated by UK publication Electronics Weekly for an Elektra award as an international Start-up Electronics Business of the Year, our client, Flusso, is a genuinely innovative, ambitious and cutting-edge company spun out from Cambridge University.
Having developed the world’s smallest flow sensor, Flusso’s mission is to re-write the rules on flow sensing solutions used in low-cost, high-volume applications.
With Growth Works’ fully funded help, Flusso ramped up production, expanded its marketing strategy and now benefits from an international customer base.
Taking the company from research and development to fully realised commercialisation and industrialisation.
The evolutionary breakthrough of taking a company from R&D and on to marketing, sales and production is a daunting prospect for any organisation. A task made even more formidable when leading from the front as a global pioneer in your industry.
Despite these challenges, CEO and co-founder Dr Andrea De Luca was confident that Flusso’s innovations had proved their commercial viability and the time was right to take Flusso to the next level.
To make that leap successfully, Andrea was acutely aware of two strategically vital areas that required investment:
- While Flusso had made considerable progress with lead generation, Andrea was aware there needed to be an increased focus on converting those leads into sales and developing a broader marketing strategy.
- Designing innovative solutions is strategically important to Flusso’s ongoing growth and position as a trailblazer. To maintain this required additional equipment for its in-house new product development and testing facilities.
As expanding Flusso’s development, sales and marketing capabilities would require a recruitment drive and significant financing, Andrea began to explore avenues of funding available to small start-ups like Flusso. It was at this point that Andrea reached out to Growth Works.
Andrea found working with Growth Works to be much easier and far more straightforward than he had anticipated. Their support and hands-on approach made the entire application process as hassle-free as possible.
Growth Works’ insights and deep knowledge of growth funding opportunities available to small businesses such as Flusso led to two funding applications. Both of which were successful:
- A capital expenditure award to purchase new equipment and testing facilities that expanded R&D capabilities and enabled Flusso to explore new product designs.
- A revenue grant allocated towards sales and marketing projects. These projects included investment in a dedicated CRM and marketing system and commissioning an external marketing consultancy to help strengthen online marketing activity.
Successful growth funding helped Flusso ramp up development, expand marketing operations and increase sales.
Thanks to Growth Works’ fully funded assistance, manufacturing and in-house product development has expanded, leading to new specialist roles in software engineering, data analytics and project management.
Sales and marketing operations have also ramped up, and Flusso has appointed seven distributors to handle an exceptional level of enquiries.
Although Flusso has achieved its immediate aim to move into production and is now selling its unique flow sensor to customers worldwide, Andrea doesn’t see that as the end of Flusso’s partnership with Growth Works:
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